Unlike in the States, Apple has a very small presence on the smart device market in Europe, saved only by a strong presence on the smart tablet market. Android is the OS of choice for nearly three in ten tablet owners in America (29.54%).Ĭomparing the market share of iOS vs Android in Europe, we are again faced with a very different picture. 44.29% of mobile phone users in the United States have Android installed on their phones. A quarter (25.28%) of the market share makes Android the third most popular OS across all platforms in the United States. With 70.21% of all devices running iOS, Apple is the dominant force on the tablet market. iOS is the mobile OS of choice for more than half (55.55%) of US consumers. Over a third of all devices in the United States (33.26%) have iOS installed. Considering how many people have iPhones in the States as opposed to how many iPhones have been sold worldwide, it’s little surprise that it’s still one of the toughest markets in the world for Google to crack. But what is the situation like in America? How does the battle of Apple’s iPhone vs Android devices made by dozens of other manufacturers look at home? Even casually analyzing the Android vs iOS market share in the US gives us a very different picture compared to the stats we saw worldwide. Looking at the global stats, it’s clear that Android emerged as the winner on the global market in all categories except smart tablets. (IDC) Android vs iOS in the United States IDC predicts that by 2022 iOS and Android device market shares will account for 100% of the market (87% Android and 13% iOS). With 36.65% of the tablet market share, Android is the second most popular tablet OS worldwide. Apple dominates the tablet market, with iOS accounting for 63.11% of all installed operating systems on smart tablets around the world. The iPhone market share worldwide accounts for 24.79% of all smart mobile devices. The Android market share currently represents 74.13% of the global mobile operating system market. With 14.92% of the global OS market, the iPhone ranks third across all platforms, behind Windows and Android. Android is the most popular OS worldwide with 40.47% of the operating system market share across all types of devices. Android and iOS jointly account for over 98% of the global smartphone operating systems market share. However, the popularity of the iPad helped Apple beat its competitor for the top spot in the tablet market. In terms of overall and smartphone statistics worldwide, Google was the dominant force last year. The low percentage of iPhone users vs Android in 2019 looked far less impressive for Apple than the situation with tablet devices. The battle of iPhone users vs Android users primarily takes place on smartphones, but Apple and Google have sizable market shares on tablets and other smart devices, as well. Mobo Marketplace was one of the first to introduce the concept of paid promotion and today has become one of the leading mobile commerce sites in the world.The first section of our Apple vs Android showdown concerns the global numbers. This new app store has introduced a totally new way for individuals to advertise their product and services. Mobo Marketplace has made it easy for people to find and download apps to use on their smartphones or tablets. Mobo Marketplace is fast becoming popular in China and Asia where most of the population has a mobile phone and use mobiles to access the internet. Mobo Marketplace is different from its competitors because it offers a high-quality app store with thousands of high quality android applications and more than 1000 of apps to choose from. Mobo Marketplace uses a new approach to browsing the web, called "cards" which shows the user what app matches his current interest based on categories such as Games, Software, Gadgets, Music, TV etc. Unlike the iPhone and Android platforms, which allow users to browse through multiple tabs, access different applications and features from a single page and share files between the PC and mobile device, Mobo Marketplace allows users to visit only those apps they are interested in. Mobo Marketplace is different from the existing mobile app stores in a number of ways. Mobo Marketplace also provides marketing tools to help the advertisers design effective marketing campaigns for their mobile apps. Users can easily search for and download any app through a user-friendly interface provided by Mobo Marketplace. The app developers promote their apps to be listed on the Mobo Marketplace, a directory that features a variety of top-notch apps. Mobo Marketplace is a joint project of Yahoo and Tencent, which together form a comprehensive app store with millions of quality apps pre-installed. Mobo Marketplace is an online e-commerce and mobile advertising platform built on the principles of Baidu, Tencent, Yahoo and Android.
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