![]() Built-in Variablesīuilt-in variables are predefined in Google Tag Manager. There are two types of variables in Google Tag Manager.īuilt-in variables and user-defined variables. A variable will remain empty in your GTM unless it is associated with a tag, trigger or any other variable. Variables:Ī variable in Google Tag Manager is a name-value pair for which the value is generated during runtime. To understand more about triggers in depth, you can follow this article. Scroll down the trigger types list to view all the triggers available in GTM.Ī trigger must be associated with a tag to execute. To view the trigger types available in GTM, navigate to triggers from the left column and click new.Ĭlick trigger configuration from the pop-up window. JavaScript Error: fires when JavaScript error occurs ![]() YouTube Video: fires a tag when a YouTube video is played Just links: fire a tag when a link is clickedįorm Submission: fires a tag when a form is submitted Pageview: fires a tag when a pageview occurs Some of the common and mostly used triggers are listed below: Google Tag Manager offers a list of trigger types to fire your tag. It observes any change on the site and decides whether or not to fire a tag. You will also see a custom HTML tag, which is used to add any JavaScript code on your site.Ī trigger in GTM is a condition that evaluates to true or false during runtime. You can scroll the pop-up list to view all the templates available. To view the list of available tag templates, click on Add a New Tag on the home page. If you want to add a tag on your website, for which a template is not available, you can add it via custom HTML tag. Templates make it possible to add a tag easily. GTM contains built-in templates for a lot of analytics and marketing tools. It can be a Google Analytics tag, Adwords tag, Facebook Pixel tag or any other. A tag in GTM is any code snippet that you add to your website. Tags:Īs we know that GTM is used for managing codes on your website, that is why it is known as tag manager. We will understand each in detail because you will be mostly working with them. There are three main components of Google Tag Manager. ![]() Once you add both the codes on your website, you can then test with Google Tag Assistant to verify installation. One in the head section before tag and the other in the body section right after the opening body tag. ![]() Google Tag Manager provides two types of codes to add on your website. To use GTM, you will have to create an account with your Gmail id and add GTM code to your website. Getting Started with Google Tag ManagerĪs mentioned earlier, GTM is a FREE tool so you don’t have to worry about any payment. I will not explain the benefits in details because we have already published a list of things Google Tag Manager can do. It can be used to install Google Analytics, Facebook Pixel, Mixpanel, Segment and many more. Benefits of Using Google Tag ManagerĪlthough there are a lot of benefits of using Google Tag Manager but the most important is the way you can easily install any analytics or marketing tag. It is best developed for marketers to manage website tags without changing site codes. It is used to deploy analytics and marketing tags on websites and mobile apps. Google Tag Manager is a FREE tag management solution put together by Google.
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